Wilson Center Experts

Luc Lavoie

Canada Institute

Expertise:
Canada
Affiliation:
Principal, Communications Luc Lavoie, Inc

Luc Lavoie is a public affairs consultant. He runs his own company, Communications Luc Lavoie Inc. From 2000 to 2008, Lavoie was Executive Vice President of Quebecor, Inc. During his time there, he played a key role in developing Quebecor Media, a subsidiary of Quebecor created following the acquisition of Videotron Group in autumn 2000. 

Before joining Quebecor, he worked as Executive Vice-President at the Montreal office of NATIONAL, a public relations firm, where he advised some of the most important business leaders and decision makers in North America, and he played a pivotal role in some of the hottest issues on the continent. Before his time at the Montreal office of NATIONAL, he did the same job at the Ottawa office, where he was a key player. Before he joined NATIONAL, he served as Commissioner General for Canada at Expo ’92 in Seville, Spain. Because of his success in that diplomatic role, he was named “personality of the week” in French-language daily La Presse.

Previously, he successively served as chief of staff to the Minister of Energy, Mines and Resources; chief of staff to the Secretary of State; and deputy chief of staff to the Prime Minister of Canada. In that capacity, he supervised the PM’s visits all over the world and was involved in most of the big political issues of that era.

From 1976 to 1986, he was a national correspondent for The Canadian Press and then for the TVA network. He also worked with a variety of other news media including L’Actualité, CTV, Global, CNN and Le Soir (Brussels). He was twice elected President of the Canadian Parliamentary Press Gallery. He has travelled extensively throughout his career, visiting nearly 70 countries on five continents. He speaks three languages: French, English and Spanish.

Lavoie is regularly invited to speak at various academic institutions, including the University of Montreal and the University of Quebec at Montreal. He is a member of the advisory board of the Woodrow Wilson International Center for Scholars.

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