Wilson Center Experts

Wendy Harman


Affiliation:
Director, Social Strategy, American Red Cross

Wendy Harman directs social strategy and engagement at the American Red Cross, empowering stakeholders to fulfill the Red Cross mission on the social web. In this role since its inception in 2006, she is responsible for the national social media presence as well as listening, engaging, and acting on 3,000+ social mentions each day. She leads the strategic vision and implementation plan for 600+ chapters and 36 blood regions within the enterprise. With strengths in change-management and innovation, she is cheering the Red Cross on in a fundamental culture shifts towards relevance, openness, and collaboration in the 21st century.

Before joining the Red Cross in 2006, Wendy managed operations for Future of Music Coalition and Volunteer Lawyers for the Arts, in addition to creating her own artist management firm. In these roles from 2002 – 2006 she advocated for artists’ rights within the changing technology landscape and embraced the wave of disruption the social web brought to the music industry.

Wendy holds a Bachelor of Arts in English and Psychology from Emory University, and a JD from Northeastern School of Law. In 2010 and 2011 she was named to the Nonprofit Times Power and Influence Top 50 list. She frequently speaks and writes about issues at the intersection of nonprofits, technology, and the social web, and was recently featured in Charlene Li’s book Open Leadership and Beth Kanter and Allison Fine’s The Networked Nonprofit. She is an active member of the Nonprofit Technology Network, and she’s got a darn cute dog named Stella. 

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