Joe Asher

Joseph Max Asher is a leader in the U.S. sports betting industry. Asher is the President of Sports Betting for IGT, a leading supplier of technology to the global gaming industry. Previously, he was the CEO of William Hill US from its founding in 2012 until its sale to Caesars Entertainment in 2021. Asher’s work in the sports betting industry began when he founded Brandywine Bookmaking in 2007, a company he sold to William Hill in 2012. Previously, he was an attorney at Skadden, Arps, Slate, Meagher & Flom. A Delaware native, Asher graduated from the University of Delaware and the Delaware Law School of Widener University and served a judicial clerkship with the Supreme Court of Delaware. He is currently on the Nevada board of trustees for Olive Crest and recently completed two terms on the Board of Directors of the National Conference of Juvenile & Family Court Judges. Asher lives in Las Vegas with his wife Cynthia and their three children, Sydney, Vivienne, and Carson.