Miguel E. Basáñez is a Professor of Values, Cultures and Development and Director of Special Research and Educational Projects at the Fletcher School of Tufts University. He helped introduce the use of opinion polling to Mexican elections, serving as pollster of the President of México, General Attorney of the State of Mexico and the Chief of Staff for the Secretary of Energy (1980-1988). Basáñez was President of the World Association for Public Opinion Research (WAPOR) (1999-2000) and CEO of Market & Opinion Research International (MORI) de Mexico (1988-1996), MORI International (1996-2000) and Global Quality Research Corporation (2000-2008). He was a Fulbright Visiting Professor at the University of Michigan and received his Ph.D. and M. Phil. in Political Sociology from the London School of Economics. He is the author or editor or twelve books including, The Struggle for Hegemony in México; 20 Years of Crisis in México; North American Trajectory (with R. Inglehart); Human Values and Beliefs (with R. Inglehart); Asiabarometer (with Takashi Inoguchi).