6th Floor, Woodrow Wilson Center

The Modi Effect: Inside Narendra Modi’s Campaign to Transform India

Webcast available

Webcast Recap

Nearly one year ago, India kicked off a five-week election process that would ultimately produce a resounding victory for Narendra Modi. With more than 800 million eligible voters, India’s 2014 national election was the largest—and longest—in history. Lance Price was given exclusive access to Modi and his top advisers to write The Modi Effect. This book, which draws on Price’s interviews with Modi and his team, tells the story of last year’s election campaign, the historic election itself, and the aftermath. At this event, Price will speak about The Modi Effect and offer his firsthand impressions of Modi—a leader who has given relatively few media interviews since the election and remains a mysterious figure to many.