After touring the People’s Daily, Xinhua News, and CCTV, Xi Jinping delivered a speech to the heads of the three state media outlets, journalists, and Beijing municipal officials. He emphasized that Party media should strive to increase China’s communicative power, guiding force, influence, and credibility (传播力、引导力、影响力、公信力). He emphasized that media must serve the state by telling his audience that Chinese media are all “surnamed Party” (姓党).
The major mission of the Party’s media work is to provide correct and positive guidance for the public, to serve the country’s overall interests, to unite the general public, and to connect China to the world.
Marxism should remain the guiding theory for state-run media’s work and the Party should keep leading the state-run media.
China needs to develop its external communications capabilities, strengthen China’s discursive power, tell China’s stories, and build internationally influential media.
“Positive opinion supervision and propaganda are one and the same. News media should squarely face problems in their work and target social evils directly. They should drive out evil, usher in good, and point out problems. At the same time, the media should publish critical analysis that is objective and factually correct.”
“Using new media as the framework to expand China’s political space and employing informational discursive power to protect national interests are effective means to propel great power diplomacy with Chinese characteristics.”
"Conducting Communist Party propaganda and public opinion work well and creating a good public opinion climate is an essential task of governance that brings stability and order to the country.
Xi Jinping addressed four expectations for journalists:
- First, journalists should maintain the correct political direction and stay highly aligned with the central government. They should adhere to Marxist Journalist Thought and the policies of the Party and the people and uphold socialism with Chinese characteristics, and serve as news workers with strong political will.
- Secondly, journalists should insist on directing public opinion correctly. They should publicize theories and policies of the Party and the efforts and achievements made by the Chinese people in realizing the “Two Centenary Goals” and the “China Dream.” Journalists should uphold mainstream ideology and emit positive energy.
- Thirdly, journalists should uphold correct journalistic ideals. They should improve their skills and be daring innovators.
- Finally, journalists should uphold the correct mode of work. They should put the people at the center of their work, empathize with the people, and praise the people. Journalists should develop a professional spirit, uphold professional ethics, work hard, be respectful and devout, and be model media workers. In sum, journalists should be trustworthy news workers for the Party and the people."
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