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Can a nation’s soft power be measured? How do things like clothing, food, movies & TV, values, education, and religion effect a nation’s ability to extend its influence beyond its borders? We asked Irene Wu, a Fellow with the Wilson Center’s Kissinger Institute on China and the United States and Asia Program, to explain her efforts to quantify soft power in this edition of Wilson Center NOW. 


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Kissinger Institute on China and the United States

The Kissinger Institute works to ensure that China policy serves American long-term interests and is founded in understanding of historical and cultural factors in bilateral relations and in accurate assessment of the aspirations of China’s government and people.  Read more

Indo-Pacific Program

The Indo-Pacific Program promotes policy debate and intellectual discussions on US interests in the Asia-Pacific as well as political, economic, security, and social issues relating to the world’s most populous and economically dynamic region.   Read more