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Can a nation’s soft power be measured? How do things like clothing, food, movies & TV, values, education, and religion effect a nation’s ability to extend its influence beyond its borders? We asked Irene Wu, a Fellow with the Wilson Center’s Kissinger Institute on China and the United States and Asia Program, to explain her efforts to quantify soft power in this edition of Wilson Center NOW. 


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Kissinger Institute on China and the United States

The mission of Kissinger Institute on China and the United States is to ensure that informed engagement remains the cornerstone of U.S.-China relations.  Read more

Asia Program

The Asia Program promotes policy debate and intellectual discussions on U.S. interests in the Asia-Pacific as well as political, economic, security, and social issues relating to the world’s most populous and economically dynamic region.   Read more