Mexico 2024 Electoral Landscape Survey: Buendía & Márquez

This nationwide survey conducted in early October of this year highlights Morena's popularity. For example, in the survey on the electoral preference for the presidency (utilizing a generic ballot), Morena and its coalition partners (PT and PVEM) have a significant lead, totaling 58%. In terms of popularity of individual figures within Mexico's political parties, Morena's presidential candidate, 68% of survey respondents recognized Claudia Sheinbaum's name, whereas only 47% recognized the name of Xóchitl Gálvez, the presidential candidate for the Frente Amplio por México.