**NEW: Watch the Archived Webcast**

Winning the Oil Endgame: Innovation for Profits, Jobs, and Security, the Rocky Mountain Institute's (RMI) recent book, claims American industry could restore competitiveness and boost profits by mobilizing modern technologies and smart business strategies to displace oil more cheaply than buying it. "Unlike previous proposals to force oil savings through government policy, our proposed transition beyond oil is led by business for profit," said RMI cofounder and CEO Amory Lovins. "Our recommendations are market-based, innovation-driven without mandates, and designed to support, not distort, business logic. They're self-financing and would cause the federal deficit to go down, not up."

Winning the Oil Endgame also predicts that to fight better and save money, the Pentagon—the world's largest oil buyer—will accelerate the market emergence of super-efficient land, sea, and air platforms. "A fuel-efficient military could save tens of billions of dollars a year," said Lovins, who served on a Pentagon task force studying this issue. "As our nation stops needing oil, think of the possibilities of being able to treat oil-rich countries the same as nations that don't own a drop."

Join MacArthur Fellow and physicist Amory Lovins as he discusses RMI's Pentagon-cofunded blueprint for making the United States oil-free at the Wilson Center on July 22. The report, its executive summary, and technical data can be downloaded free from www.oilendgame.com.

***Webcast LIVE at www.wilsoncenter.org***

What: Winning the Oil Endgame: Innovation for Profits, Jobs, and Security

Who: Amory Lovins, Cofounder and CEO, Rocky Mountain Institute

When: Friday, July 22, 2005, 10:00 - 11:30 a.m.

Where: Woodrow Wilson International Center for Scholars, 6th Floor Auditorium. The Wilson Center is located in the Ronald Reagan Building at 1300 Pennsylvania Ave.

To RSVP, click here.

Media planning to cover the event should contact Sharon McCarter at 202-691-4016 or at McCarterS@si.edu.