KAHN: Ruiz says 95 percent of La Paz's economy depends on tourists from California. All the negative press about Mexico scares away tourists and business. He adds, not all of Mexico is wrought with violence.

DUNCAN WOOD: It's extraordinary how negative that image has become over the last four to six years.

KAHN: Duncan Wood heads the Mexico Institute at the Woodrow Wilson International Center in Washington, D.C.

WOOD: Something definitely needs to be done about that because it impacts upon so many other elements in the relationship.

KAHN: Wood says in the short-term, he doesn't see any changes in the security agreements between the two countries. But he does think President Obama will also shift the conversation to more positive aspects, like business, trade and investments.