China's Green Revolution: Prioritizing Technologies to Achieve Energy and Environmental Sustainability

March 02, 2009 // 3:00pm4:30pm

Jonathan Woetzel, McKinsey & Company's Shanghai office
Martin Joerss, McKinsey & Company's Beijing office
Rob Bradley, World Resources Institute

Rising demand for energy, increasing emissions of greenhouse gases, and the deterioration of critical natural resources such as arable land and water, pose enormous challenges for China. Like many countries, China faces the challenge of finding solutions that adequately address these issues without compromising its economic development goals and the living standards of its people.

To provide a quantitative, fact-based analysis—a China carbon cost abatement curve—to help policymakers and business leaders identify and prioritize potential solutions, McKinsey & Company, in cooperation with leading researchers in China and across the world, undertook a study of the range of technologies that China could deploy to address its energy and environmental sustainability challenges.

Over the past year, a McKinsey team studied more than 200 efficiency and abatement technologies, with a special focus on five sectors: residential and commercial buildings and appliances; transportation; emissions-intensive industries (including steel, cement, chemicals, coal mining and waste management); power generation; and agriculture and forestry.

Join McKinsey partners Jonathan Woetzel and Martin Joerss at this CEF meeting for a discussion of the key findings from their yearlong study. Rob Bradley, director of International Climate Policy at WRI, will discuss the significance of the report findings in the context of the upcoming climate talks in Copenhagen.

Location: Woodrow Wilson Center's 6th Floor Auditorium


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