Mexico City, Mexico

Mexico Institute Honors Juan Francisco Beckmann Vidal and Alfredo Quiñones Hinojosa

The Mexico Institute is honored to present the Woodrow Wilson Award for Corporate Citizenship to Juan Francisco Beckmann Vidal and the Woodrow Wilson Award for Public Service to Alfredo Quiñones-Hinojosa, M.D. Since 1998, the Wilson Center has recognized exemplary individuals with the Woodrow Wilson Awards. At ceremonies held in cities across the United States and abroad, the Wilson Center honors leaders who through discussion, generous philanthropy, and selfless service have made the world a better place for all. 

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Juan Francisco Beckmann Vidal 


Juan Francisco Beckmann Vidal (born February 9, 1940) is a mexican businessman. He holds a degree in Accounting and an MBA from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM). He also pursued postgraduate studies at Stanford University.

He joined the family business, Tequila Cuervo, in 1964, and in 1972 he became President of the company. In 2004,  Beckmann's son, Juan Domingo Beckmann Legorreta, became the CEO of the company. Currently, Mr. Beckmann Vidal is President of the Administrative Council. Two years into his position, he became a driving force behind the Designation of Origin category for tequila. During his tenure as President of the group, he achieved several milestones: UNESCO’s Agave Landscape Recognition in 2006; his support for the Mundo del Tequila project in 2009; the creation of José Cuervo Express as a tourism product in 2012; his contributions to Mundo Cuervo’s Knowledge Management System certifications; in addition to leading the Initial Public Offer (IPO) for José Cuervo in the Mexican Stock Exchange, in 2017. As part of his commitment to the town of Tequila, in the state of Jalisco, he created the Jose Cuervo Foundation in 1988, with the mission of preserving the region’s customs and traditions, provide support to the Community Programs, and create leadership programs amongst the region’s youth.

His drive turning the tequila industry into a national competitiveness factor, has made him a recipient of important honors. In 2010, the Council of Industrial Chambers of Jalisco (CCIJ) awarded Beckmann vidal the Medal of Industrial Merit, which was presented by former president Felipe Calderón. Beckmann Vidal is recepeint of numerous recognitions and awards, including: Businessman of the Year, by the Employers Confederation of the Mexican Republic (in Spanish, Coparmex) in 2006; the 2014 Touristic Merit Award by the government of Jalisco by the then Governor Aristóteles Sandoval, and the EXATEC Merit Award in 2015, awarded by his alma mater. 

He has had a long career in the private sector as a member of the Boards of Directors of companies such as Banamex, Peñoles, Aeromexico and Banco Ve por Más. He has also been part of business organizations such as: The Business Coordinating Council, the Mexican Council of Businessmen and the Mexican Institute for Competitiveness. In 2017, he was ranked 29th in the Ranking of the 100 Most Important Businessmen in Mexico by Expansión.

Juan Francisco Beckmann has established himself as an entrepreneurial icon and his strategic vision has boosted the global tequila industry, as well as being the main promoter of Tequila as an Intelligent Magical Town and positioning Jose Cuervo as the world's largest tequila maker.


Alfredo Quiñones-Hinojosa, M.D. 


Alfredo Quiñones-Hinojosa, M.D., is a consultant and serves as chair of the Department of Neurologic Surgery at Mayo Clinic in Florida. Dr. Quiñones-Hinojosa joined the staff of Mayo Clinic in August 2016 and is recognized with the distinction of a named professorship, the William J. and Charles H. Mayo Professorship.

Dr. Quiñones-Hinojosa earned his B.A. in psychology at the University of California–Berkeley and his M.D. at Harvard Medical School, where he graduated cum laude. He completed an internship in general surgery, postdoctoral fellowship in developmental and stem cell biology, and residency in neurosurgery at the University of California, San Francisco.

Dr. Quiñones-Hinojosa’s clinical interests are surgical treatment of primary and metastatic brain tumors with emphasis in motor and speech mapping during surgery, as well as treatment of patients with pituitary tumors and skull base tumors using minimally invasive approaches. He leads NIH-funded research to cure brain cancer. His research focuses on brain tumors and stem cell migration, healthcare disparities for minorities and clinical outcomes for neurosurgical patients.  Currently, he has 11 submitted patents and started a new company named Sidera Medicine, LLC. Furthermore, he is frequently invited to give presentations on his research to both national and international audiences, and he has authored numerous journal articles, book chapters, abstracts and other written publications. He is an editorial board member and reviewer for several prominent publications. Most notably, Dr. Quiñones is the Editor-in-Chief for one of the most well-respected and widely read operative neurosurgical textbooks in the world –Schmidek and Sweet’s Operative Neurosurgical Techniques (6th edition). As well, he is one of the authors for–Controversies in Neuro-Oncology, which was awarded first prize by the British Medical Association.

In recognition of his work, Dr. Quiñones-Hinojosa has received many awards and honors, including being named as one of the 100 most influential Hispanics in 2008, the 2014 Gary Lichtenstein Humanitarian Award and Neurosurgeon of the Year, and by the 2015 Forbes Magazine as one of Mexico’s most brilliant minds in the world. He has received honorary degrees from Southern Vermont College, Lackawanna College, Dominican University, University of Notre Dame and Loyola University In addition, he has published an autobiography, “Becoming Dr. Q,” about his journey from migrant farm worker to neurosurgeon and recently Disney with Plan B Entertainment productions announced that his inspirational life story is going to be featured in a movie.

Besides his clinical and research activities, Dr. Quiñones-Hinojosa is active in education and provides mentorship to many postdoctoral fellows. Dr. Quiñones-Hinojosa is co-founder and serves as president of Mission: BRAIN, Bridging Resources and Advancing International Neurosurgery, a 501 (c)(3) non-profit foundation. He also serves on the Board of Directors of Voices Against Brain Cancer, and he is co-chair of the American Association of Neurological Surgeons/Congress of Neurological Surgeons Tumor Section International Committee. Moreover, he serves on many study sections of the National Institutes of Health, including being chair of meeting sessions.