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Branding Humanity: Competing Narratives of Rights, Violence, and Global Citizenship

Branding Humanity: Competing Narratives of Rights, Violence, and Global Citizenship

Publisher

Stanford University Press, 2018

ISBN

978-1503606159
Branding Humanity: Competing Narratives of Rights, Violence, and Global Citizenship

Overview

Reviews

The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and other notable public figures participated in human rights campaigns to combat violence in the region. But how do local activists and those throughout the Sudanese diaspora in the United States situate their own notions of rights, nationalism, and identity?

Based on interviews with Sudanese social actors, activists, and their allies in the United States, the Sudan, and online, Branding Humanity traces the global story of violence and the remaking of Sudanese identities. Amal Hassan Fadlalla examines how activists contest, reshape, and reclaim the stories of violence emerging from the Sudan and their identities as migrants. Fadlalla charts the clash and friction of the master-narratives and counter-narratives circulated and mobilized by competing social and political actors negotiating social exclusion and inclusion through their own identity politics and predicament of exile. In exploring the varied and individual experiences of Sudanese activists and allies, Branding Humanity helps us see beyond the oft-monolithic international branding of conflict. Fadlalla asks readers to consider how national and transnational debates about violence circulate, shape, and re-territorialize ethnic identities, disrupt meanings of national belonging, and rearticulate notions of solidarity and global affiliations.

During her tenure as a fellow at the Wilson Center, Dr. Amal Hassan Fadlalla conducted research for her book. 

About the Author

Amal Hassan Fadlalla

Amal Hassan Fadlalla

Fellow;
Associate Professor of Women's Studies, Anthropology, and Afroamerican and African Studies, University of Michigan, Ann Arbor
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