Rethinking US International Broadcasting: A Conversation on Mission, Strategy, and Organization | Wilson Center
5th Floor, Woodrow Wilson Center

Rethinking US International Broadcasting: A Conversation on Mission, Strategy, and Organization

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The Woodrow Wilson Center’s History and Public Policy program, present

Rethinking U.S. International Broadcasting: A Conversation on Mission, Strategy and Organization

Wednesday, 22 April, 2015, 4:00pm-5:30pm
Woodrow Wilson Center, 5th Floor Conference Room

Event description: By many accounts, U.S. international broadcasting’s mission is unclear, its attachment to U.S. foreign policy strategies tenuous, and its organizational structure ineffective.  Many see the entire enterprise as broken.  For a new assessment, “Reassessing U.S. International Broadcasting,” co-authors S. Enders Wimbush and Elizabeth M. Portale interviewed some 30 individuals with extensive experience in foreign policy strategy, international relations, international broadcasting, public diplomacy, and promotion of human rights and democracy. Join us in a panel discussion chaired by A. Ross Johnson addressing these questions:

• What is U.S. international broadcasting supposed to do, and how should it do it?  What kind of strategic instrument is U.S. international broadcasting today?
• What is the nature of the connection between U.S. international broadcasting and U.S. foreign and security policy?
• How should U.S. international broadcasting be organized to optimize both mission and strategy?

Two of the report interviewees --- James Glassman and Carl Gershman - and R. Eugene Parta (co-author of a previous report on U.S. international broadcasting reform) will offer their perspectives on these issues.


  • A. Ross Johnson

    History and Public Policy Program Fellow
    Senior Adviser, Radio Free Europe/Radio Liberty; former Director, Radio Free Europe
  • James K. Glassman

    former Under Secretary of State for Public Diplomacy and Public Affairs; Chairman and CEO of Public Affairs Engagement, LLC; Visiting Fellow, American Enterprise Institute; former Chairman of the Broadcasting Board of Governors
  • Carl Gershman

    President of the National Endowment for Democracy
  • R. Eugene Parta

    retired Director, Audience and Opinion Research, Radio Free Europe/Radio Liberty; former Chair, Conference on International Broadcasting Audience Research
  • S. Enders Wimbush

    Public Policy Fellow
    Partner, StrateVarious LLC.