5th Floor, Woodrow Wilson Center

Soft Power Amidst Great Power Competition

As the contours of a renewed era of competition between great powers become more clear, soft power has emerged as an increasingly significant measure of national might. Yet soft power is not as amorphous and undefinable as was once believed. A country’s ability to attract and influence can be measured, damaged, and strengthened.

Join us for a discussion on why soft power matters more today than ever, and how to measure its influence on broader considerations of global geopolitics.

Click here to explore a data visualization on measuring soft power by Irene Wu.




  • Irene Wu

    Adjunct Professor, Communications, Culture and Technology Program, Georgetown University