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The Reinvention of Brazil's Largest City

On Tuesday, June 18th, the Brazil Institute convenes experts on urban renewal and the case of Sao Paulo.

Date & Time

Jun. 18, 2013
9:00am – 11:00am


5th Floor, Woodrow Wilson Center
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The Reinvention of Brazil's Largest City

The relocation of industries since the 1970s away from areas that ring the center of São Paulo, Brazil’s largest city has created a major challenge for authorities and urban planners: to reinvent the metropolis in ways that make it more livable for its citizens and valuable to community as a whole. To answer this challenge, the São Paulo State government has developed Casa Paulista, an ambitious project of urban renewal being advanced in cooperation with the local government.

On June 18th, the Brazil Institute will welcome Silvio Torres, São Paulo Housing Secretary, and Philip Yang, president of URBEM, an institute active in the Casa Paulista development. Conceived as a public private partnership, the project aims at the construction of a mixed use urban fabric that combines 20,000 housing units for different income brackets, retail and office spaces. After decades of so called "doughnut" effect, that created empty and often dangerous areas in potentially high valued parts of the city, Casa Paulista will induce the repopulation of those areas and a more efficient use of existing infrastructure. Subsidized by State of São Paulo and guaranteed by a top rated fund, the project was planned to produce highly positive social and economic externalities and adequate returns for Brazilian and foreign investors.

Hosted By

Brazil Institute

Since its founding in 2006, the Brazil Institute has served as a highly respected and credible source of research and debate on key issues of bilateral concern between Brazil and the United States. The primary role of the Brazil Institute—the only country-specific policy institution focused on Brazil in Washington—is to foster understanding of Brazil’s complex reality and to support more consequential relations between Brazilian and U.S. institutions in the public and private sectors, as well as in academia and between citizens.  Read more

Urban Sustainability Laboratory

Since 1991, the Urban Sustainability Laboratory has advanced solutions to urban challenges—such as poverty, exclusion, insecurity, and environmental degradation—by promoting evidence-based research to support sustainable, equitable and peaceful cities.  Read more


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