Amy Wilkinson wanted to find out how some people turn ideas into enterprises that endure. Why do some people succeed when so many others fail? Five years and 200 interviews later, she has uncovered “The Creator’s Code,” six essential skills that turn small notions into big companies. From the creators of companies as diverse as Yelp, Chobani, and Zipcar, she discovered the commonalities that underlie entrepreneurial success. According to her research, It turns out that creators are not born that way… they work at it. Her book details the fundamental skills that can be learned, practiced, and passed on. That’s the focus of this edition of Wilson Center NOW. 

About Amy Wilkinson

Amy Wilkinson is a Wilson Center Global Fellow, a strategic adviser, entrepreneur, and lecturer at the Stanford Graduate School of Business. She frequently addresses corporate, association, and university audiences on entrepreneurial leadership. She also advises start-ups and large corporations on innovation and business strategy. Her career spans leadership roles with McKinsey & Company and JP Morgan and as founder of a small foreign-based export company. Wilkinson has served as a White House Fellow in the Office of the United States Trade Representative and as a senior fellow at the Harvard Kennedy School.