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As the contours of a renewed era of competition between great powers become more clear, soft power has emerged as an increasingly significant measure of national might. Yet soft power is not as amorphous and undefinable as was once believed. A country’s ability to attract and influence can be measured, damaged, and strengthened.

In this report, Wilson Center Fellow Irene Wu discusses why soft power matters more today than ever, and how to measure its influence on broader considerations of global geopolitics.

Click here to read the report or click here to explore a data visualization on measuring soft power by Irene Wu.

Soft Power Amidst Great Pow... by The Wilson Center on Scribd

About the Author

Irene Wu

Irene Wu

Former Fellow;
Adjunct Professor, Communications, Culture and Technology Program, Georgetown University
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Asia Program

The Asia Program promotes policy debate and intellectual discussions on U.S. interests in the Asia-Pacific as well as political, economic, security, and social issues relating to the world’s most populous and economically dynamic region.   Read more

Kissinger Institute on China and the United States

The mission of Kissinger Institute on China and the United States is to ensure that informed engagement remains the cornerstone of U.S.-China relations.  Read more