The zeitgeist of this Obama Trip was a logical next step for activities begun towards the close of 2012. Like Obama emphasized, Africa is open for business, and the U.S. - Africa relationship benefits both partners. Here, the African countries themselves must do more to make their countries attractive to the U.S. private sector through branding and other media activities. Coincidentally, President Bush’s presence in Africa provided a distinct delineation between Obama and his predecessor: Although both are to be commended, Obama’s insistence on Africa’s commercial role over Bush’s philanthropy may have resonated better with business and political leaders.